Every time new content is added to a website, search engine spiders need to come back for a visit and index it. Those visits are good for you. Each one of them results in you moving up a little higher in page rank for the keywords you’re targeting. At Payless Marketing, we learned a long time ago that the best way to add content is to publish regular articles on a blog. For those who don’t have one, we create one. Even those who do have a blog, once they have seen what our custom blog creation team can do, they sometimes request that we change their current blog and create a new one.
Blog is a concept that has been around for a few years and was underestimated by marketing companies until recently. The informal nature of a blog post seemed to be an ineffective way to market a business product or service. The general philosophy is that a presentation needs to be more polished to get results. That was before the internet, the World Wide Web, and the global information explosion changed everything. Consumers today are more likely to respond to casual. Formal and polished often sends up red flags to them.
That doesn’t mean that you should bury your readers in colloquial terms which seem almost vulgar. Custom blog posting is successful when you write in a conversational tone. And yet still maintain some type of structure to the overall article. It’s okay to say “Howdy folks”, but make sure you’re including some facts and figures they can digest. Professional writers know how to achieve this balance and that is exactly what we use to write for our blog clients.
A blog is also an opportunity to add additional links to your website through the body of text itself. We use a strategy called “anchor text” where we link certain keywords and phrases back to internal pages on your site. These links count with Google and other search engines when they come in and index your website. In fact, they are one of the most effective ways to build quality links. They can also bring a visitor from your blog into an important page of your website, like your “Buy Now” page if you like.
To give a blog additional clout, we can also burn an RSS feed for it and register that feed with hundreds of different directories. A syndicated blog is far better than a self-contained one that only reaches the people who visit your website. You can attach RSS feeds to a Twitter or Facebook account so every post goes out to your network when you publish it. Web 2.0 and is a great way to get the word out. Ask us more when you call to request your custom blog creation.
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